Non-Standard Size Business Cards

Discussion (2)

  1. Robert

    Wall Street, the 80s. Patrick Bateman (Christian Bale) sits at a conference table with his fellow stockbrokers. He removes a silver case from his pocket. One of his colleagues leans across, smirking.

    “Is that a gram?”

    “New card. Whaddya think?”

    Bateman slides his card across the table; it’s off-white, with the words PATRICK BATEMAN: VICE PRESIDENT centred and embossed in black.

    The assembled party gasp in admiration.

    “Very nice.”

    Bateman leans back in his chair.

    “Picked ‘em up from the printers yesterday.”

    “Good colouring.”

    “That’s bone. And the lettering is something called Silian Grail.”

    Another broker interrupts.

    “It’s very cool, Bateman, but…”

    He whips out his card, laying it next to Bateman’s on the table. Off-white with the words ROBERT VAN PATTEN: VICE PRESIDENT centred and embossed in black, it is basically indistinguishable.

    “Egg shell, with Roman.”

    Bateman smiles bitterly.


    Now a third broker pulls out his card. It looks exactly like the first two, except it reads TIMOTHY BRICE: VICE PRESIDENT.

    “Raised lettering, pale nimbus.”

    “Impressive”, Bateman mutters. “Let’s see Paul Allen’s card.”

    The room falls silent as the third broker produces an absent colleague’s card.

    Bateman speaks,

    “Look at that subtle colouring. The tasteful thickness.”

    His face creases in horror.

    “Oh my God. It even has a watermark.”

    American Psycho, Bret Easton Ellis.

  2. jacaranda

    When I had a consulting practice, the one thing I spent a lot of money on was business cards. My competitors were getting theirs printed at the local copy mart; mine were heavy card stock, and hand letterpressed. I got several projects because potential clients kept my cards on their desk because they liked the graphics. (and I do not remember the type face)